“Menstrual cups are ideal to empower young women in resource poor settings to be able to continue their education and work without period disruption. I highly endorse their use and distribution”

Dr Jo Schlesinger – Family Physician, Cape Town

Our Programme

We give free Mcups and training to schoolgirls and women in South Africa.

This is because we believe menstrual cups are the best way to manage menstruation and end period poverty. Mcups are made in Cape Town, using pure, medical-grade silicone. We distribute them free, with training, through schools and NGOs.

Menstrual cups are the most effective, convenient, comfortable, odourless, water-wise, environmentally responsible option, but uptake requires awareness, access and effective training in a trust relationship.

Our project aims to

empower girls & women

to manage their menstruation

with dignity.

Our Story

The Mcup Project was born in 2022. It is run and funded by the New Moon Trust, a registered PBO founded in 2021 by Sandy van Hoogstraten. Our soul objective is to distribute free menstrual cups and training on use, effectiveness and safety to girls and women in Africa. Our story has started with a pilot programme to find out how to distribute Mcups efficiently and cost-effectively, so that as many girls and women gain access.

Menstrual cups are what economists call a ‘merit good’. A merit good is regarded as a commodity or service that deserves public finance because although they are used privately, their private use confers wider benefits to society. Other merit goods include education and contraception. The Mcup Project aims to drive awareness, access and usage of menstrual cups for all menstruators.

Our Product

The MCup Menstrual Cup is a menstrual management solution for all women and girls.

The Mcup is a non-absorbant reusable barrier cup that collects menstrual blood. It comes in 2 sizes and is made from medically approved, 100% pure silicone (which means no impurities like colour) in an FDA certified factory in Cape Town, South Africa.

We believe in the MCup, it’s…





We are currently undertaking a large scale pilot programme with 10 000 school girls in the Western Cape and 10 000 women by partnering with NGOs and grassroots organisations.